COMMANDER
With this ad, we wanted to tap into the very real frustration our target audience was feeling (to say any more would give away the twist).
MELBOURNE BOAT SHOW
Exhibitors at the Melbourne Boat Show had been struggling with lower sales since the GFC. We shifted the advertising focus from lifestyle (selling the dream) to retail (selling boats) – targeting the audience our exhibitors needed most. We then enlisted some attention-getting B-grade celebrities to sell the message of A-grade deals. The campaign saw attendance increase 5%, but, most importantly, we attracted the right audience, with many exhibitors reporting record-breaking sales.
At the time, Brynne Edelsten was making front page news due to her split from husband, Geoffrey Edelsten.
cHATIME
Think back to 2014: a movie poking fun of Kim Jong Un (The Interview) results in North Korean threats against America and Sony being hacked. So it takes a special kind of bravery to launch a TVC poking fun at a very Kim Jong Un-looking main character. Happily for us, Chatime is just that kind of brave client. (Even better, we didn’t get nuked.)
McCain
The brief was to create an ad highlighting how potato skin ‘keeps all the goodness in’. Naturally, this led to the creation of a fake TV talk show…
ADRIATIC
Given the cost of living crisis, we showed consumers how shopping at Adriatic could save them money. Rather than overpromise, we highlighted actual (fun) things you could do with the savings.