ABOUT
Luke Davidson is a TikTok comedian with over 14 million followers. Unfortunately, this biography is about a different Luke Davidson.
This Luke Davidson has over 20 years of experience working in the advertising industry, where he has created campaigns for some of the world’s biggest brands, including BMW, Nando’s, Interflora and Cadbury. He’s also worked on a few of the world’s smallest brands but keeps surprisingly quiet about that.
When writing about his work history, Luke likes to list some of his favourite ads in the hope that skim-readers will mistakenly assume he played some part in their production. ‘Carlton Draught: Big Ad’, ‘Old Spice: The Man Your Man Could Smell Like’, and ‘Liquid Death: Murder your thirst’ are just some of the many ads he has watched, but had absolutely no part in creating.
Having applied his writing skills on everything from TVCs to digital campaigns, Luke understands that whatever the discipline it all comes down to having a great idea and the ability to execute it to its full potential.
But failing that, he suggests you add explosions, nudity and a wisecracking cat.
Work History
Sept 2024 – Present
Freelance
Apr 2010 – August 2024
Sphere
Senior Copywriter – Creative Director
Clients included: Melbourne Business School, Roll'd, Tealive (global), Adriatic Furniture, Glenvill Homes, Nando's, Bosch, Interflora, Melbourne Boat Show, Tutti Frutti and Chatime (global).
Mar 2009 – Mar 2010
Freelance
Mar 2001 – Feb 2009
Badjar Ogilvy
Copywriter – Senior Copywriter
Clients included: MINI, BMW, Pioneer, Tattslotto, McCain, Bendigo Bank, Commander and Just Car Insurance.
Jan 2000 – Jan 2001
Freelance
Education
1997 – 1999
Royal Melbourne Institute of Technology (RMIT)
Bachelor of Arts (Advertising)
IAA Diploma (Marketing Communications)