ABOUT

Luke Davidson is a TikTok comedian with over 15 million followers. Unfortunately, this biography is about a different Luke Davidson.

This Luke Davidson is a creative director and copywriter specialising in storytelling, creative strategy, and integrated campaigns for global and national brands including BMW, MINI, Interflora, Melbourne Business School and Chatime. He particularly loves coming up with ideas that help challenger brands compete with the big guys.

When writing about his work history, Luke likes to list some of his favourite ads in the hope that skim-readers will mistakenly assume he played some part in their production. 'Liquid Death: Murder your thirst', 'Old Spice: The Man Your Man Could Smell Like', and 'Apple: Think Different' are just some of the many ads he has watched, but had absolutely no part in creating.

Whatever the medium, Luke believes it all comes down to having a great idea and the ability to execute it to its full potential.

But failing that, he suggests you add explosions, nudity and a wisecracking cat.

Work History

Freelance Creative Consultant
Sept 2024 – Present
Providing creative director and copywriter services for diverse clients, including Vail Resorts, Chatime, Enphase Energy, Soma Body Wash, Foodifox, Signature Hardware, Davis Sanders Homes, and technology clients across multiple sectors.

The Sphere Agency
Creative Director (2014-2024) | Senior Copywriter (2010-2014)
Progressed from Senior Copywriter to Creative Director and Head Copywriter, leading integrated campaigns across food and beverage, retail, professional services, FMCG, education, and tech sectors.

Key achievements

  • Drove 17% sales growth and 210% franchise lead increase for Chatime, securing Sphere as global brand repositioning partner.

  • Boosted Roll’d sales 28% through seasonal campaigns.

  • Helped launch the Pop Meals brand in Malaysia, now with 50+ outlets.

  • Delivered 133% sales growth for Adriatic Furniture during the pandemic.

  • Won Melbourne Business School account after leading creative for the successful launch of their Master of Business Analytics program.

  • Created a PR stunt that generated front-page coverage for Veil Cover Cream, achieving a month’s sales in one weekend.

  • Increased Melbourne Boat Show attendance and set record exhibitor sales through an engaging integrated campaign.

Ogilvy
Copywriter and Senior Copywriter
Worked on major campaigns for MINI, Tattersall’s, Pioneer, Bendigo Bank, Just Car Insurance and more.

  • Led multiple MINI product launches including MINI Cabrio, MINI Next, and MINI Drive corporate program.

  • Spearheaded creative campaigns that built long-term brand affinity and consistently drove measurable market results. 

Clients included: MINI, BMW, Pioneer, Tattslotto, McCain, Bendigo Bank, Commander and Just Car Insurance.

Jan 2000 – Jan 2001
Freelance

NOTABLE CLIENTS

MINI | Chatime | Roll'd | Cadbury | Melbourne Business School | Adriatic Furniture | Tattersall's | Pioneer | Bendigo Bank | Nando's | Pop Meals | Vail Resorts | Bosch | Interflora | Genesis Fitness | Melbourne Boat Show | Enphase Energy | Soma Body Wash

Education

Royal Melbourne Institute of Technology (RMIT)
Bachelor of Arts (Advertising)
IAA Diploma (Marketing Communications)