ROLL’D BRAND CAMPAIGN
The Roll'd target audience dreams of travelling and loves discovering unique flavours. With this in mind, we created the new brand platform, ‘Love the journey’ — an exploration of Vietnamese cuisine and culture. The visuals speak to the journey involved in creating the food, from its Vietnamese heritage to the fresh ingredients that make up the meals.
ROLL’D SOLDIERS PROMOTION
Roll’d Soldiers® (rice paper rolls) are loaded with fresh veggies and herbs, but you can’t always tell that just by looking at them. We wanted to create real appetite appeal by showing exactly what goes into each rice paper roll – highlighting how healthy and delicious they are. The campaign line, “All Roll’d Up” helped to build brand awareness and ensured consumers think of Roll’d when they think of rice paper rolls. The campaign proved a huge success with sales booming, up 28% YoY.
