TUTTI FRUTTI FROZEN YOGURT
Tutti Frutti was struggling to distinguish itself from competitors. Surprisingly most advertising in the category looked the same - unexciting images of plain frozen yogurt that lacked appetite appeal. With this in mind, we created a campaign that celebrated the unique fun of throwing all your favourite flavours, toppings and sauces together to create your dream treat.
View
Facing brand confusion with realestate.com.au and struggling as Australia's third-largest property website, we rebranded realestateview to "View" and pivoted it to become "The property insights site." Rather than competing on listings alone, we leveraged View's database of 13 million properties to offer comprehensive property insights - a strategy that increased unique visitors by 37% and grew agent leads by 56%.
MARLEY ICED TEA
Writing this campaign was surprisingly easy and relaxing. Funny, that.
omi
Omi, a Japanese fusion restaurant chain, wanted to appeal to both adventurous diners and those who typically shy away from Asian cuisine. We positioned the brand as "Japanese done different," highlighting a Western-influenced menu for the cautious and unique fusion options for the more adventurous.
PIONEER CAR AUDIO
Over the years I was fortunate enough to work on a number of campaigns for Pioneer Car Audio. Here are some of my favourites.
Roll’d
For Roll’d, we created the brand platform, ‘Love the journey’, designed to send their audience on an exploration of Vietnamese flavours and culture. The visuals speak to the journey involved in creating Roll’d, from its Vietnamese heritage to the fresh ingredients that make up the meals.
