Challenge
Melbourne Business School were looking to increase awareness of their Master of Business Analytics program and fill information sessions, with the ultimate goal of attracting 100 quality applicants to fill the 40 available places.
Solution
We created a campaign that asked thought-provoking questions and encouraged our ‘curious by nature’ target audience to head online to continue the conversation and learn more about the Master of Business Analytics program. After just five weeks the campaign had already surpassed the initial goal of 100 applicants, with over 150 quality applicants – ensuring all available places were filled.
