ADRIATIC COVID CAMPAIGN
With Melbourne in lockdown, we sensed our audience needed a break from the pandemic’s doom and gloom and the solemn “We’re here for you” ads. Instead, we created a campaign that took a playful look at our new normal and how Adriatic could help.
We also tried to help Victorians make the best out of bad situation when the AFL Grand Final was moved to Queensland.
ADRIATIC “what will you do?” campaign
Given the cost of living crisis, we showed consumers how shopping at Adriatic could save them money. Rather than overpromise, we highlighted actual (fun) things you could do with the savings.
adriatic made for melbourne
Coming out of the pandemic, there was a groundswell of people wanting to support local businesses, which Adriatic wanted to tap into. However, what do you say when you’re not made in Melbourne? Made for Melbourne, of course.
