https://lukedavidson.online/the-ruse-1 daily 0.75 2018-10-20 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532682647050-VZG3TLNFJM4MG7N1V2Q3/Dane+main.jpg Veil - Dane Swan Stunt https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532682647050-VZG3TLNFJM4MG7N1V2Q3/Dane+main.jpg Veil - Dane Swan Stunt https://lukedavidson.online/ibili daily 0.75 2021-04-06 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1540012688808-NUTG1ON5VGI63WYHC5PW/.0.jpg Mini https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532771988448-ZHGF35KJJSFKRD782BPB/Mini_Logo_001.jpg Mini I was lucky enough to be the head writer on the MINI account for a number of years. These are some of my favourite campaigns during that time. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1617670855280-GIQ8FH3KZI9VOYZIABJA/image-asset.jpeg Mini https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532866366057-2BX74EY36LIUV9QL6DBU/.0.jpg Mini https://lukedavidson.online/pioneer daily 0.75 2018-10-20 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1540013952337-H6FQPTCAJ0T7JULTBGY7/logo.jpg Pioneer https://static1.squarespace.com/static/5b5ae0e0b27e39dbdf3d5c63/5b5d3b1a88251bab887dab16/5b5d3b8c6d2a73ec3d1ac027/1532836748086/ Pioneer https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532866476585-OUMGP06XUVJUO6SH07ZP/Pioneer_Logo_Kuro.jpg Pioneer https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532837117531-R01UN686B5XO3AQKDIE9/logo.jpg Pioneer https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532837221873-RYXWRZWAYF7INL75WWQ8/logo.jpg Pioneer https://lukedavidson.online/wingman daily 0.75 2018-10-20 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532861305182-U7TJDZD2YMEOS0V3VBID/wingman.jpg Wingman https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532861305182-U7TJDZD2YMEOS0V3VBID/wingman.jpg Wingman https://lukedavidson.online/radio12 daily 0.75 2025-07-23 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532862056513-3PTP5UVY0UCDRC2CHE7W/radioWoman-640x480.png Radio https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532862056513-3PTP5UVY0UCDRC2CHE7W/radioWoman-640x480.png Radio https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532861980578-0IELW0MMLUMN7TW9CMDI/radioWoman-640x480.png Radio https://lukedavidson.online/new-gallery daily 0.75 2018-10-20 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1540013508643-SBSJDQB5UMHWORQXLQ0H/tut.png Tutti Frutti https://static1.squarespace.com/static/5b5ae0e0b27e39dbdf3d5c63/5b5da163575d1fa8d630d1e8/5b5da18f6d2a73ec3d21ce4a/1532862863309/ Tutti Frutti https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532866983724-BJWYIZXCRMQKIQOXIF0X/tut.png Tutti Frutti https://lukedavidson.online/rolld daily 0.75 2018-10-20 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1540012376087-UZ9EIXC259ZXVCQQZ4MF/Rolld-LTJ-Header.jpg Roll'd https://lukedavidson.online/new-gallery-1 daily 0.75 2018-10-20 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532928517665-85J2KNDIZH8J0RTP2JNG/view.png View https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532928517665-85J2KNDIZH8J0RTP2JNG/view.png View https://lukedavidson.online/melbourne-business-school daily 0.75 2018-10-20 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1546072545828-R2KVIZRH95N164LMPC4X/edited.jpg Melbourne Business School https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532928394155-1E4WBMYX9MGUIINY78L9/cat.png Melbourne Business School https://lukedavidson.online/master-of-business-analytics daily 0.75 2018-10-20 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532867055179-59QAAKL5PPN6N0IMR2J2/mba.png Master of Business Analytics https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1532867055179-59QAAKL5PPN6N0IMR2J2/mba.png Master of Business Analytics https://lukedavidson.online/new-gallery-2 daily 0.75 2018-11-17 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1546325233217-RC0PKXY1XP4CQA5W8JHJ/Ad01_BottleOnSand_L_10.jpg Marley Iced Tea https://lukedavidson.online/tvc daily 0.75 2021-04-06 https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1556177411587-GW6ROFRHPEGX7LJ3EG69/tv.jpg TV and Radio https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1556177411587-GW6ROFRHPEGX7LJ3EG69/tv.jpg TV and Radio https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/1617612450013-OATDIAWUKS3T0MSZZLMO/image.jpg TV and Radio - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/29a7cdbc-ec63-4363-8750-511825453420/Screenshot+2024-11-16+at+8.31.07%E2%80%AFpm.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/b24aed4e-f910-416b-8658-3e2a88a2b476/Screenshot+2024-11-16+at+8.34.25%E2%80%AFpm.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/2eb72757-77af-46e0-a144-27e337d02e5c/SOMA_Poster_02_Tagline.jpg Work - Soma Body WaSH Challenge Launch Soma Body Wash with zero traditional marketing budget, competing against multi-million dollar FMCG giants. Solution With no funds for photoshoots or production, we created a cheeky campaign that spoke directly to iconic luxury brands, positioning Soma as an unapologetic champion of accessible luxury. The campaign performed ahead of forecast expectations, generating significant buzz and building emotional connection in a category where most brands don't have fans – just customers. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/185b81e6-1bf1-4cc2-8aa4-ddc6054050bc/SOMA_Poster_03_Tagline.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/763bfe7d-0e73-4bd8-95ff-cc07bfad0634/SOMA_Poster_04_Tagline.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/6afae393-e4a8-45f9-8f08-8bddc7293378/003_546_Chapel_Hero_Poster_RGB.jpg Work - Uncover chapel St Challenge Revitalise Chapel Street's reputation and drive foot traffic to a precinct struggling with the perception that "Chapel Street isn't what it once was." Solution We created "Uncover Chapel St" – a campaign that invited people to discover the unexpected layers of this iconic Melbourne destination. With over 100 traders getting involved and 3 million+ campaign impressions, we were able to shift the conversation from decline to rediscovery, building momentum that drove foot traffic and established a foundation for ongoing seasonal campaigns. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/8c0bcc9d-506c-4a5e-8a22-f81f7f0b4643/003_546_Prahran_Hero_Poster_QRCode_RGB.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/d28f083c-d780-43c9-b1f5-a8207e2246d0/003_546_GrevilleSt_Hero_Poster_QRCode_RGB.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/cafdd2d5-31bb-49cb-aa61-31e1b9dc256a/003_546_Windsor_Hero_Poster_RGB.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b5ae0e0b27e39dbdf3d5c63/f1badd6a-1be6-41a3-8dfc-55cdef93b4dd/003_546_SouthYarra_Hero_Poster_NoQRCODE_RGB.jpg Work - 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